The synthetic leather and violet velvet cloth as well as other finishes such as the rusty steel and aged pine planks are crafted, finished and delivered as the whole store by GROTTINI RETAIL ENVIROMENTS, Italy. Graphics are designed and delivered by GROTTINI COMMUNICATION Italy in partnership with VISUAL MAGNETICS USA. The MDF wood finish, environmentally friendly, is FUNDERMAX, Austria. The list spans from the flooring in ceramic- cement and wood plank finishes from REFIN, Italian ceramics combined with cement, COLORIFICIO SAN MARCO, special paint finish. The design pallet of materials is a cross-section of the urban scene and while the design of each individual fixture is essential in form, the material list is a blend of eye catching flavors that make sense when seen together. Lights, camera, action…let the show begin! The LED lights that accent the black steel frames make the merchandize seem like they are staged on a Broadway show. The eponymous shoe designer is also the subject of the documentary film, MADDMAN: The Steve Madden Story on Netflix. He is an entrepreneur, an award-winning designer, a business titan, and a family man. A man who wears many hats and shoes, Steve Madden cannot be described in one word. The lighting is theatrical and rational and gels with the black steel trim and details throughout the store. Founder, Creative and Design Chief, Steve Madden, LTD.
Warm wood planks and soft quilted upholstery contrast and compliment the surrounding materials. Chelsea boots are a timeless option and Madden makes them VIP-worthy with premium leather and suede.
From boots to sandals to trainers, each pair is a classic design with a touch of drama. The use of hi-res screens and visual magnetic graphics textures add to the scenery in an updateable and dynamic way. Steve Madden brings his signature rebellious streak to your shoe collection. The washed concrete floor, ceiling and walls set the tone with a 3D tactile touch that only real finishes can deliver.